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Schwinn Originals by Jasper Morrison

Jasper Morrison (1959) strives to create good examples of understated, useful and responsible design. Since his start in 1986 and early work for FSB and Cappellini, he became one of the most successful industrial designers of the past few decades. Together with his colleague Naoto Fukasawa, he defined the term “super normal,” which in his opinion answers the question of what “good design” should really be. His designs are represented in New York’s Museum of Modern Art and other prominent museum collections around the world.